CMC Group Full Takeover in the City of London

Led design and art direction for a comprehensive brand takeover in the City of London aimed at elevating brand awareness for CMC Group and its subsidiaries: CMC Markets, CMC Connect, and CapX. This initiative seeks to create a cohesive visual identity that unites the CMC family of brands while actively engaging the target audience.

Integrated Design Approach:

Developed a unified design language that resonates across all brand platforms, ensuring each subsidiary—CMC Markets, CMC Connect, and CapX—complements one another.
Utilized a modern aesthetic that reflects CMC’s commitment to innovation and excellence in financial services, creating a striking visual impact.

Live Sports Screen:

Designed and implemented a massive digital screen showcasing live sports events throughout the summer. This not only attracts foot traffic but also creates a lively atmosphere, positioning CMC as a central hub for both financial services and community engagement.The integration of live sports fosters a sense of excitement and community interaction, enhancing the overall brand experience.

Outcome:

The takeover successfully raised brand awareness for the CMC family of brands, with increased foot traffic in targeted locations and enhanced social media engagement. The lively atmosphere created by the live sports screen, combined with the cohesive design and messaging, positioned CMC Group as a prominent and memorable presence in the City of London.