CMC ALPHA

I spearheaded the design and delivery of CMC’s exclusive membership program, ALPHA, tailored specifically for high-net-worth traders. My role encompassed every phase of the project, ensuring a cohesive and impactful offering from start to finish.

Brand Development: Established comprehensive brand guidelines that encapsulated the essence of the ALPHA program, ensuring consistency across all touchpoints.

Creative Asset Creation: Developed a suite of marketing and promotional materials, including digital assets and print collateral, to effectively communicate the program's unique benefits.

User Experience Design: Designed an intuitive platform for members that enhances engagement and simplifies access to exclusive trading resources.