CMC Group branding
I recently directed this visually striking video for CMC Group that highlights their cutting-edge trading technology using a fresh generative art aesthetic to solidify the new global brand.
CMC Group website redesign
Led a comprehensive redesign of the corporate website to effectively showcase the company's revamped branding on a global scale. The project involved a thorough assessment of the existing site, identifying areas for improvement in user experience, aesthetics, and functionality.
Brand Alignment: Ensured the new website reflected the updated brand identity and values, reinforcing CMC Group’s position in the market.
User-Centric Design: Conducted user research and usability testing to understand the needs and preferences of our target audience. This informed the design choices, resulting in a more intuitive navigation structure and a visually appealing layout.
Responsive Design: Implemented a mobile-first approach to ensure the website is fully responsive across all devices. This adaptability improved user accessibility and engagement.
Through collaboration, creativity, and a focus on strategic branding, the redesigned CMC Group website successfully enhances the user experience while effectively representing the brand’s new identity worldwide.
Design System & Brand Assets for CMC
n this project, I spearheaded the creation of a comprehensive design system and developed an extensive suite of digital and print brand assets for CMC Group. This initiative aimed to establish a cohesive visual identity that reflects CMC Group's mission and values while ensuring versatility across various platforms.
Design System Development
The design system serves as the backbone of CMC Group's brand identity, providing a unified style guide that streamlined the design process.
Key compnents included:
Color Palette: A carefully curated selection of colors that resonate with the brand's personality, fostering recognition and emotional connection.
Typography: The establishment of typographic hierarchies that enhance readability and maintain consistency across all applications.
Iconography: A set of custom icons designed to communicate key messages clearly and effectively, ensuring visual harmony with other
Components Library: A comprehensive library of UI components, including buttons, forms, and navigation elements, designed for both web